MIRIAM FEDI

Social Media / Digital Communication Strategy/ Fashion Creative

Our fashion film and promotional campaign was a combination of Stance sock brand and the Bonnie and Clyde movie from the 1967 year. Stance is a lifestyle and performance brand which expresses creativity and artistic stories. Whereas Bonnie and Clyde is quite a violent and graphic violence in which stars two characters committing small robberies, murders and shootouts. Our creative concept came from the idea of the duos and the partner in crime concept. By doing so we decided to incorporate a 'his and hers' sock collection. 

We aim to bring a new dimension to Stance with a focus on partners and pairs. Our target is to encourage couples to keep a Stance's brand personality of being outside the norm but simultaneously not alone.