MIRIAM FEDI
Social Media / Digital Communication Strategy/ Fashion Creative
Fragrance Brand Launch
SPRITZ N SPARKLE
12 month promotional plan:
A project in which we were expected to create a fragrance and create a 12 month promotional plan and innovate it throughout the seasons.
Our product is to fulfil and serve the need of hygiene in a social or restricted environment. It's a fragrance in which helps you keep fresh and feel good at any time of day.
Glitter is a necessity at festivals as said from our target consumers. The majority of brands and products in the market focus on loose pots and sets which are usually quite expensive for us young consumers.
Our BIG IDEA:
A portable pigmented glitter perfume that helps you stand out and embrace your inner spirit.
A cosmetic/fragrance that boosts your confidence by smelling good and fabulous.
I've attached my full 12 month promotional plan looking at every single detail of execution plans and generated ideas.
